My Mind's Eye View

This is the collection I've been working on for "My Mind's Eye View" for the future of fashion. I have sketches as well, but my scanner is acting up.

Design Philosophy

My designs tend to be more simplistic with quirky details: a juxtaposition of textures, an interesting pocket, an unusual style line. I get the creative juices flowing by flipping through magazines, surfing the internet, and sitting down outside cafes to people watch. I imagine my target woman and then I sketch. One design branches out into a web of related designs. This is how my process began for this project.

Target Market

A woman in her late 20s to early 30s, she is of middle income and works as a secretary or an assistant from 9-5. Because of her small disposable income she wants outfits that work for a multitude or occasions. She needs looks that can travel from work to a night out on the town with little fuss. She likes cotton for its easy-care and comfort. To jazz up the look of cotton, she likes to combine differing textures. She has a busy life and is involved in her community, organizing fundraisers for charities like Dress for Success. Her favorite activities include reading a good book at the local café, watching foreign films with her steady boyfriend, and eating out at exotic restaurants with her girlfriends.

Design Concept

Cotton has always been a crowd-favorite because of its easy –care and comfort. I think this attitude towards fabric will continue in the future of fashion. As more consumers become socially aware, they’ll want their cotton to be grown and processed in a sustainable, socially responsible way. This would be through organic farming, natural dyes, etc. As more farmers switch to organic family, more and more organic cotton will become available on the market and at a more affordable cost. Woman will want to jazz up the look of plain cotton by incorporating texture into the fabrics. Brushed denim, velveteen, sateen, voile, and chenille will be some popular fabrics. Interchangeable pieces and looks that can be transferred from day to evening will be key. It is both more affordable and sustainable, because woman will buy fewer clothes but remain fashionable. The lives of women also continue to get busier and busier. With my collection they can move from day to evening a lot more easily.

Flat group #1 shows a sateen strapless cocktail dress with a chenille band and a voile sheer top to go underneath:

Flat grouping #2 shows a very structured sateen strapless dress with a cozy chenille sweater/cardigan to go over top during the day. It would ideally be belted at the waist.

Flat grouping #3 shows a velveteen shrug, a sateen strapless bustier, and brushed denim trouser cut pants.Keep checking back for updates!